National Western Stock Show postponed: a $100 million economic impact
Updated: Oct 1, 2020
On Monday, September 14, National Western Stock Show (WSSA) organizers held a press conference to announce the postponement of the 115th National Western Stock Show due to the COVID-19 pandemic.
The announcement was made by National Western Stock Show President & CEO Paul Andrews, WSSA Chairman of the Board Doug Jones and Denver Mayor Michael Hancock.
“The decision to postpone the 2021 Stock Show is incredibly difficult for our board of directors, staff, volunteers, business partners, and the city and county of Denver,” said Jones. “But the iconic western events and traditions we all know and love will be back in 2022, stronger than ever.”
According to Hancock, the “Super Bowl” of stock shows has approximately a $100 million economic impact on the city and the region.
Hancock also stated that even if a vaccine is available within the next few months, it does not allow enough time to "make sure everyone, or at least most, are vaccinated."
The longstanding event has attracted visitors, spectators, and competitors from all over the world since 1906. Hundreds of thousands flock to the iconic venue each year for a celebration of the state’s agricultural heritage.
The lucrative rodeo is a major stop for pro rodeo athletes, while 4-H, FFA, and stock men across the nation and Canada bring their best livestock in hopes of being crowned the Champion of this prestigious show.
The 2021 National Western Stock Show was initially scheduled to run from Saturday, Jan. 9 to Sunday, Jan. 24, 2021.
This announcement comes just days after Colorado Governor Jared Polis announced that the Denver Broncos would continue its season allowing a limited number of fans.