Legends of the West.
It's about grit, and we search near and far to find it. In a land as rugged as the American West, you can't endure without it.
We don't believe you have to go to Hollywood to find legends. We believe the true legends of the west are right here at home.
We honor the past and forge the future. We bring the west to life through vivid photography and passionate journalism.
We reserve our cover for everyday legends doing extraordinary things. They are your family, friends, neighbors, and colleagues, and they are shaping the American West.
We cover everything that embodies the western lifestyle, attitude, and legacy.
We believe the American West is too incredible to put into words, but we vow to never stop trying.